Articulating design impact to stakeholders who don’t care about design principles or processes.
In my recent discussions with aspiring designers, they often ask: what should they focus on beyond refining skills in research, prototyping, wireframing, and mastering design tools like Figma?
One key topic seems to come up a lot: learning how to articulate your design impact to stakeholders who don’t care about design principles or processes.
Metrics like conversion rates are powerful tools to demonstrate the value of your work. They show how design decisions directly support business goals and improve user outcomes.
UX & Product Designers: How do you bridge the gap between design and business conversations? What strategies have helped you translate design impact into results that stakeholders understand?