𝗔𝗱𝘃𝗶𝗰𝗲 𝘁𝗼 𝗠𝘆 𝗬𝗼𝘂𝗻𝗴𝗲𝗿 𝗦𝗲𝗹𝗳 𝗮𝘀 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 - 𝗧𝗶𝗽 #20: Designers: Speak the Language of Your Stakeholders

Stakeholders don’t speak design jargon. They speak in goals, results, and business metrics. Adjusting your language improves understanding and trust.

Here’s how to connect with them more effectively:

𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗧𝗲𝗿𝗺𝘀 – Avoid “user journey” and “heuristics.” Replace with clear phrases like “how people experience the product” or “ways users interact.”

𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 – Explain why a design decision meets their business goals. Say, “This design increases purchases” rather than “optimized for UX.”

𝗨𝘀𝗲 𝗗𝗮𝘁𝗮 – Back up decisions with numbers. For example, “A streamlined checkout process reduces abandonment rates by 30%.”

𝗕𝗲 𝗗𝗶𝗿𝗲𝗰𝘁 – Instead of “This feature improves the user experience,” say, “This feature will keep customers on the page longer.” Direct benefits resonate.

Does your design communication reflect what matters to your stakeholders?